A TVC was made to complement the "He Is..." Ad Campaign for Chaco, titled "The Right Step".

"The Right Step" evokes a cacophony of emotions; the protagonist feels a sense of brotherhood and longing for his brother. Having gone through thick and thin together in their younger years, a wedge is driven between the brothers when miscommunications arise. Will the brothers be able to mend their broken relationship, or is it too late? Watch as Chaco creates opportunities for the protagonist as he embarks on a journey of reconciliation and closure.

Watch "The Right Step" below:

Read the script for "The Right Step" below:

View the posters for the "He Is..." campaign below: