Home | Carin Chua Portfolio

Marketing & Content Strategist Specialising in High-Impact Content

I create campaign-driven content and social strategies that turn audience insights into measurable growth — including a viral campaign reaching 5.1M+ organically.

View Case Studies

View Resume

Campaign & Content Strategy

Selected Work & Case Studies

A selection of campaigns and content-driven projects focused on audience engagement, storytelling, and measurable growth.

Building a Viral Content Brand (Pickle)

5.1M+ views • 414K+ engagements • Featured by 1M+ audience page

Developed a content strategy centred on relatable storytelling and shareability, resulting in multiple high-performing reels, strong organic growth, and external feature collaborations.

View Case Study

Scaling Sustainability Campaigns (myhalo)

+1,183% reach growth • Multi-platform campaigns • Brand partnerships

Led content and campaign execution across social, partnerships, and community initiatives, driving audience growth, engagement, and measurable campaign performance.

View Case Study