Scaling Sustainability Campaigns Through Content & Community (myhalo)
A multi-platform marketing case study focused on sustainability storytelling, campaign execution, partnerships, and audience growth across digital and on-ground initiatives.
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+1,183% Instagram reach growth
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+204% TikTok reach growth
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$3.8K+ B2C EDM revenue
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Multi-brand partnerships & campaigns
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Community-driven activations
Key Metrics
Overview
myhalo is a Singapore-based circular tech company focused on sustainability and community-driven impact. As part of the marketing and communications team, I worked across campaign strategy, social content, partnerships, email marketing, and community engagement initiatives.
My work focused on translating sustainability into approachable, engaging content while supporting both online growth and real-world activations.
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Events, Activations & Community Engagement
Supported and executed a range of sustainability-focused activations, public engagement initiatives, and campaign-led community events designed to increase participation, strengthen brand visibility, and encourage accessible environmental action.
This included involvement in initiatives such as The Great Green Run 2024, EcoFest, and Community e-Waste Collection Drive, alongside larger brand and community activations, including IT Show 2025 and Let’s Get Down to Earth with CapitaLand.
The events involved collaboration across internal teams, external partners, community stakeholders, and public-sector representatives, requiring coordination across campaign communications, on-ground execution, social coverage, and audience engagement.
Several initiatives also received attendance and support from public figures and government representatives, reinforcing the community and institutional relevance of the campaigns.
Core Campaigns & Initiatives
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Microsoft Surface & Windows 11 Collaboration Campaigns
A collaborative campaign series developed in partnership with Microsoft to promote sustainable tech trade-ins alongside the Microsoft Surface lineup and Windows 11 ecosystem.
Following the success of the initial Microsoft Surface trade-in campaign, a second collaboration was developed for the Windows 11 campaign rollout. The campaigns focused on making tech sustainability more approachable through educational storytelling, promotional content, and streamlined digital user experiences.
I was involved across campaign content creation, short-form video production, social storytelling, and supporting digital execution. For the Windows 11 campaign, I also supported the website layout and content structuring to improve user clarity and campaign navigation.
The campaigns balanced brand messaging, sustainability communication, and conversion-focused content while adapting to the visual and communication standards of a global technology partner.
In Collaboration With
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A cross-industry sustainability rewards campaign designed to encourage environmentally conscious habits through community participation and brand partnerships. The initiative connected consumers with eco-conscious businesses through a “chop card” rewards mechanic spanning both digital and on-ground touchpoints.
I supported campaign execution across content creation, partnership coordination, social media storytelling, EDMs, and community engagement. This included adapting campaign messaging for different partner brands while maintaining a cohesive and approachable sustainability narrative.
The campaign involved collaborations with brands and businesses, including DP Dental, The Green Collective, Foreword Coffee, Greendot, August Society, mamashop.sg, Insect Yumz, and Sing See Soon.
Chop Me Green (CMG) Campaign
In Collaboration With
Selected Partners & Stakeholders
+1,183% Instagram reach growth
+81.5% profile visits
+204% TikTok reach
+350% comments
+163% TikTok views
+75% external link taps
$3.8K+ B2C EDM revenue
Results & Impact
What This Shows
This experience strengthened my ability to translate complex sustainability and technology topics into accessible, audience-friendly campaigns across both digital and physical touchpoints.
Working across content, partnerships, events, and campaign execution also developed my ability to balance creative storytelling with operational coordination, stakeholder management, and measurable business outcomes.