About Me

I’m a Singapore-based marketing strategist and content creator with experience across campaign execution, social media, partnerships, and community-driven storytelling.

My work focuses on creating content and campaigns that feel engaging, approachable, and measurable — balancing creative storytelling with strategic thinking across both digital and on-ground initiatives.

I enjoy translating complex ideas into relatable experiences, whether through sustainability campaigns, brand collaborations, or audience-first social content.

What I Do

Content Strategy

Developing audience-focused content across social, campaigns, and digital platforms.

Supporting multi-platform campaigns, partnerships, and community activations from ideation to rollout.

Campaign Execution

Storytelling & Creative Content

Creating relatable, platform-native content designed for engagement, clarity, and shareability.

Working across brand collaborations, stakeholders, and community-focused initiatives.

Community & Partnerships

Selected Highlights

Supported community-driven initiatives focused on sustainability and accessible tech education

Produced content across social media, short-form video, campaign storytelling, and event coverage

Collaborated with brands and organisations, including Microsoft, CapitaLand, and People’s Association

Led and supported sustainability-focused campaigns across digital and physical activations

5.1M+ viral Instagram reel and multiple high-performing organic content campaigns

Beyond Marketing

Outside of campaign work, I enjoy exploring storytelling through content creation, visual media, and community-driven projects. I’m particularly interested in how digital content shapes emotional connection, audience behaviour, and online culture.

Much of my recent creative work has involved documenting everyday moments through Pickle — a personality-led kitten account that unexpectedly evolved into a larger case study on relatability, engagement, and organic storytelling.

resume

For a more detailed overview of my experience, campaign work, and professional background, you can view or download my resume below.